One Stop Strategy provides an understanding of what is the right thing to do and how to do it right. The A-Z entries focus on building and allocating resources, structuring the organisation, controlling systems and processes, managing people and influencing the organisation's capabilities and competence.

This book offers a practical, user-friendly approach, supported by text features such as short cases, checklists and summaries which will greatly assist those involved in business strategy.

• Comprehensive and wide-ranging coverage.
• Provides information and advice for all business types and sectors.
• A-Z format.
• Practical, user-friendly approach, supported by text features such as short cases, checklists and summaries

Bibliography

Paperback •  ISBN: 9781860720864 •   272 pages • Published October 1999 • £21.95

Contents
Acquisition Strategy
Brand management and product positioning
Budgeting
Business advisers
Business planning
Cash-flow
Competitive Strategy
Corporate Culture
Cost control and profit-boosting strategies
Financing a business
Forecasting
Franchising
Global strategy
Growth
Human resource strategies
Initiating and managing change
Information management strategy
Leadership
Management audits and SWOT analysis
Market entry strategy
Marketing and sales strategies
Organisational Structure
Pricing strategies
Problem-solving and business decisions
Product development and the product life cycle
Ratio analysis
Resource-building
Segmentation
Social responsibility and ethical strategy
Strategic planning
Total quality management
Vision, values and mission
Bibliography

About the author
Jeremy Kourdi: Jeremy Kourdi MA FRSA MIMgt is a consultant and director in publishing and seminars. He has had significant experience in charitable and commercial environments and has worked as Head of Publishing at the Institute of Management as well as Publishing Director with Hawksmere plc. He is the author of several publications.